Now and in the coming months, Aveda introduces a breakthrough natural cleansing ingredient in many of our best-selling skin care and hair care product—including Calming and Energizing Cleansers, Shampure™ and all of our pure plant color-enhancing shampoos.

Our new cleansing ingredient is derived from certified organic babassu nuts. It boosts foaming so our formulas are richer, creamier and more luxurious—gentle enough to use every day. You benefit. And the environment does, too. Our babassu nuts are sustainably harvested in the eastern Amazonian region of Brazil by women's collectives whose families have occupied the region for four centuries. Our collaboration with local communities of quebradeiras de coco—"nut breakers"—helps preserve precious ecosystems and an organic way of life.

Extend the vibrance of color-treated hair—as only nature can. Our gentle plant-based shampoo helps you do what harsher cleansers can’t—resist fading. Our plant-based conditioner helps lock in color, while naturally derived sun filters—and 100% organic aroma—bring nature closer.

COLOR CONSERVE™ CONDITIONER

Conditioning formula—and naturally derived sun filters from wintergreen and cinnamon

bark—helps protect against environmental stresses.

COLOR CONSERVE™ SHAMPOO

Gentle cleansing-based on certified organic babassu nuts—helps keep hair color vibrant.

8.5 fl oz/250 ml
suggested US retail: $12

All Sensitive Styling Gel

By popular demand, Aveda will be bringing back the "All Sensitive Styling Gel"

This hypoallergenic, dermatologist- and pediatrician-tested, Aroma-Free light Styling Gel is great for all hair types and does not irritate sensitive scalp and skin.

NEW! Control Paste™ Finishing Paste.

Sculpt, twist, and play while creating the latest dramatic styles with the new Aveda Control Paste™ Finishing Paste. This unique formula thickens hair, adding texture and definition. Leaving hair with a pliable hold, Control Paste provides a clean, low sheen/matte finish on all hair types.